BE FRUITS
Swiss 100% natural fruit juices, not from concentrate. A family story since the 1960s.

Since the 1960s, the Thury family have cultivated more than an orchard: they have cultivated a passion. Coming from the farming world, they moved into fruit growing, with a particular affection for apples, a symbol of their expertise and their attachment to the land.

It was in Etoy, in the heart of the Lake Geneva coast, that Richard Thury founded the first family company, uniting all the estate's activities under one roof. His sons, Jean-Marc, Michel and Christian, succeeded him, modernised the company and innovated by transforming their fruit into quality juice early on, with the desire to share their authentic flavours.

In 2012, the family took a new step by creating be Fruits, dedicated exclusively to the processing and sale of juice. Eight years later, Nicolas Thury, representing the third generation, joined the adventure, bringing energy and vision to take the company towards new horizons.

Today, be Fruits, rooted in the French-speaking Swiss market, continues on its path with the same passion and the same standards, nurturing the ambition to broaden its reach and to keep writing this beautiful family story.

The be Fruits Selection on Craftt

Pure Apple: 100% apple juice. 24 × 33 cl.

Apple-Elderflower: 98% apple juice, 2% elderflower. 24 × 33 cl.

Apple-Mint: 99% apple juice, 1% mint. 24 × 33 cl.

White Grape Juice: 100% white grape juice. 24 × 33 cl.

Be Fruits represents Swiss 100% natural fruit juices, not from concentrate, crafted by a fruit growing family since the 1960s. The elegant 33 cl glass bottle range was created for the HoReCa sector and is ideally suited to table service or receptions. Choosing be Fruits means supporting a Swiss family business and enjoying authentic juices, in a portioned format for everyday pleasure.

When you order be Fruits on Craftt, you support an independent Swiss family business. Delivered fresh to your door, anywhere in Switzerland. Free delivery included on every order, with no minimum purchase.